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10 Quick and Easy Steps To Building A HIGHLY Targeted And Responsive Opt-In List by: Cory Threlfall We've all heard it that in order to stay in business online you need to build a Targeted 'Opt-In' list. Well... I truly have to agree with that simply because this is where you'll always have a consistent source of FREE Targeted traffic(also referred to as 'Sticky Traffic') to promote your offers or related information to for years to come. It just makes sense, wouldn't you say? And, we all know that 'Email' is where the $MONEY$ is truly made when it comes to marketing your business online because it gives You the ability to Follow-Up your potential customers until they decide to buy from You. But, the problem that usually takes place is that people don't know where to start when it comes to building there own targeted Opt-In list. Now, for those of you that are new Internet marketing and don't know what a 'Opt-In' list is, here's a quick definition: An 'Opt-In' list is simply a database of peoples Names and Email Addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. Notice how I said, 'giving that list owner permission to send them email'. When they subscribe to your Opt-In list they are giving You permission to send them offers or related information on the topic they are interested in, this is known as 'Permission Email Marketing'. This is the ABSOLUTE safest form of email marketing where You won't get accused of 'SPAM'. This is very important that You understand this from the beginning. So, now that you have a clear idea in your mind of what an Opt-In list is and how it will benefit You and your business, I guess it's time to share with you the simple 'Ten Step Process' that I have put together for you on How-To build your own targeted Opt-In list that you can email your offers to at any given time for $Profit$. Step #1. Pick your Target market or Niche. This is a very important step because this is where you need to figure out who your target market is going to be for the Product or Service your going to offer. So, for example, if I was interested in selling a book related to Internet Marketing, well then, my target market would be Internet Marketing related. Step #2. Can your Target market or Niche be reach online? This step is where you need to do a little research on whether or not your particular target market can be reached online. In order to do this you need to do some keyword research using keywords related to your target market. You can do this by using the Overture keyword research tool located at the URL I've provided below. http://inventory.overture.com/d/searchinventory/suggestion/ Simply type in the keywords related to your target market in the form provided. This will give you a detailed history of how many searches have been made in the last 30 days on the keywords related to your target market. As a general rule, if your targeted keywords aren't pulling in '15
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