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Article:
10 Tips for Successful Ezine Advertising by: Michael Southon If you're like most people starting out on the Internet,you've been along this well-worn path: You try free classified ad sites and get bombarded with spam by people trying to sell you stuff. You try banner exchange programs and get a handful of click-throughs. You finally get into the top twenty results in the Search Engines, and then a week later your site has dropped back to number 150. The Internet may the largest market in human history, but how on earth do you reach those millions of people? Well, the answer is ezine advertising. Its the surest way on the Web of reaching your target audience. Ezines (short for 'electronic magazines') are email newsletters that are sent out regularly to subscribers, like the one you're reading. They're sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so. And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you've matched the ezine to the product you're selling, you've reached your target audience. Have a look at the ads in your favorite ezine - why are they there? Because they get results. There are currently around '90
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