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Article:
10 Ways You're Ruining Your Chances Of Getting Free Publicity Without Even Knowing It by: Paul Hartunian There's more than a few ways to get your name in the news. Extravagant claims, incredible altruism, unique twists on old themes. But even the best laid plans of a top-notch publicity effort can be sabotaged by any of the following 10 deadly mistakes of the publicity business. 1. Never Leave A Job Half Done Don't decide half way through the planning phase of a publicity campaign that it isn't worth continuing. Not if you've already committed yourself to the press. Nothing will get a reporter or program manager more upset with you than having to print a retraction to a story they helped you promote or having to schedule another guest on their talk show because you canceled. 2. Never Do Anything But Your Best It's all about reputation. Editors, reporters, talk show hosts and program managers need to know, beyond a doubt, that if your name is associated to a story, it's about a project that's sure to be done right. Whether you're doing an interview on a show with 30 listeners or '30
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