|
Article:
5 Ways To Get Your Business Running, Profitable and Successful Within 90 Days by: Lori Osterberg What do you do when the job you're in 'disappears' before your eyes, and leaves you without a paycheck? Like many people, I understand that feeling all too well. And like many people, I took my entrepreneur spirit, and started my own company with very little capital. One thing that makes a company stronger is when you have to look for ways to make it survive. When you don't have money to spend on advertising, you look carefully for ways that are going to give you the biggest bang for your buck. And I only chose those activities that allowed me to see immediate results. Looking back, I can attribute my success to the following five strategies. 1. Start with what you have. Everyone has contacts. Whether its family and friends, business associates, or networking affiliates, create a file listing contact information for everyone you know. Then generate a personalized letter and talk about your online services. Ask them to visit you online. Provide a motivator to ensure their visit. People can't promote you if they don't know what you do. So tell them! Mail it to everyone on your list. 2. Starting with a 'friendly' list is a great way to get started. But don't stop there. Next, figure out what industries your customers are in. Who is your target prospect? Continue to build your list by including people and companies in your target industries. One of the best ways to build a list is to head to your local library (many libraries now have research tools online so you can do your research from your home or office), and ask for various business directories. Your librarian can be an invaluable resource at this point in time. There are many different directories, databases and research tools. One of my favorite databases is Reference USA. It has listings of over 12 million U.S. businesses, 120 million households, and '650
|
