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Article:
7 Killer Ways To Increase Your Online Sales by: Tony L. Callahan Every online entrepreneur I talk to is asking the same question, 'How do I increase my online sales, NOW?' Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make. The number of sales made divided by the total number of visitors to a site is called the conversion rate. A typical site will have a conversion rate of between 1 and 2 percent, or 1 to 2 sales per 100 visitors. It is obvious that if the number of visitors increases, and the conversion rate remains the same, then sales will increase. Traffic is the first variable that most online marketers attempt to influence when they begin their online marketing campaigns. There are two basic problems with the increase traffic method. The first is that it is expensive to run advertising and improve a site's ranking in the search engines. The second, and subtler issue is that there is no guarantee that the conversion rate will remain constant. So what about increasing the conversion rate? Using the example above, if the number of buyers could be increased from 1 or 2 per hundred visitors to 2 to '4
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