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7 Top Marketing Tips To Put You Ahead Of The Game by: Ken Hill 1. Publish an ezine. You'll be able to capture more sales, increase your traffic, and cash in by selling ad space to your visitors and subscribers. Publishing an ezine can also open up more joint venture opportunities for you. For example, you could boost your sales by swapping ezine ads, thank you page ads, or recommendations with publishers whose ezines reach your target market. 2. Increase the success of your ezine by tapping into the power of RSS. Because your RSS subscribers will get your issues sent to their feed readers, and not to their email addresses, you won't have to worry about your ezine getting blocked. In fact, all your RSS subscribers will get your issues, giving you a 100% delivery rate to them. And if you offer a quality ezine, you'll be able develop a loyal group of subscribers that enjoy your ezine, buy your products, and listen to your recommendations. As many people will still want to get your ezine by email, be sure give them a choice of how they'd like to receive your ezine. That way you'll get lots of new subscribers that are into RSS, and you won't lose any that still prefer to get your ezine by email. 3. Write articles. You'll be able increase your link popularity as your articles published on targeted web sites, blogs, and in ezine archives. You'll also be able to build up your status as an expert in your field, leading to more sales of your products and also more new ezine sign ups. 4. Publish testimonials. Testimonials are great to use on your site to generate more credibility for you and your product. You can also use testimonials from your subscribers to get more people to join your ezine. 5. Provide a bonus for purchasing your product. Give your visitors a deadline for getting your bonus. By doing this, you'll be able to get more of your visitors to purchase from you because they won't want to miss out on your special deal. You could also sweeten your offer by telling your visitors that they can keep your bonus, even if they return your product or ask you for a refund. 6. Promote with postcards. Your postcards will give you an affordable way to promote your business and get the word out about your latest sales and customer only deals. Be sure to track the results of your postcards by: - Having your prospect provide an extension or department number when calling you. - Having them come to your store with your postcard to get their discount. - Having them type in a special code to receive your discount when ordering through your shopping cart. 7. Use your signature file to your advantage. Increase your traffic by adding your signature file to all your outgoing emails. Also use your signature file when you participate in forums that reach your target market. Simply look for questions that you can lend a helping hand with, and then share your tips and advice. You'll then be able to strengthen your credibility, and you'll get a greater response when you use your signature file to promote your site, ezine or freebie. About The Author Ken Hill runs the Net Pro Marketer where you'll find informative articles on business, marketing, and ezine publishing. Browse through the articles or submit your own at: http://www.netpromarketer.com wildfell7@sbcglobal.net This article was posted on September '07
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