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9 Poiters for Evaluating a Business Proposal by: Ray Burton Finding a business opportunity on the net is easy. But evaluating the right one for you, takes a little knowledge. With so many scams, takers and failed ventures you need a little more than the, 'highest dollar for the least amount of work' approach. So what should you look for when evaluating an opportunity? Here are 9 pointers. 1. Is it legal? Do they have a product? Many programs on the net are simply 'money movers' with no real products. If this is the case then it's probably illegal simple as that. If you are serious about developing an online reputation for quality and reliability, then don't even entertain the idea of quick easy money. It will catch up with you! Do they know and follow the law concerning matters such as CAN SPAM and other website legalities? There is no excuse for ignorance on the net! Do your home work and check out: http://www.wilsonweb.com/wmt9/canspam_comply.htm http://www.ipcgold.com/ad/112/CD996 Do a search on the names of the owners and founders of the products. 2. Does their product have value and advantage? Is the product something that people want with the potential for repeat sales giving value for money at a competitive price? Do your homework. Search the net for equivalent products and do a price comparison. Does it offer a marketing advantage of some kind? What are the selling benefits of the product over their competitors? If they don't have a marketing advantage why would anyone buy their products? 3. Is it residual? The best opportunities are the ones that have a growing industry and ideally repeat sales. Make sure if you are marketing a product that you get the benefit of the repeat sales. This is called residual income. If you are expected to find customers but only get the benefit of the first sale, this is unethical and unfair. It is a good idea to evaluate what % is paid back in commissions for the cost of the product or service. All good opportunities pay back an absolute minimum of 20%. Decide you are worth at least that much to them. 4. How long will it pay? The world is a fast changing place. The cyberworld is even faster! Ask yourself where will the product be in 12 months, '2
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