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TOPIC: Marketing

TITLE: A Revolutionary 'NEW' Dimension in Sales

Article:

A Revolutionary 'NEW' Dimension in Sales by: Linda Blew Carlson

A Revolutionary 'NEW' Dimension In Sales: Make many more closings in the same amount of time!

By Art Nelson and Linda Carlson

Phase I

Phase I: Learning the Product is the first thing Paul does as he begins his career in sales. This 'newbie' envisions three major factors that will determine his success or failure in sales. They are:

Knowledge of his product.

Knowledge of the benefits that it offers to his prospects.

How well he communicates that knowledge and benefits to his prospects.

Most salespeople don't have a problem with product knowledge. The company usually spends plenty of time and money to assure the competence level of its sales force. So, Paul is fine at '1

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