|
Article:
About Your Newsletter by: Iulia Pascanu No matter how you name it: email advertising, email marketing campaign, newsletter, ezine. The medium is already worn out. Overused. Abused. This means you have to make extra efforts to make people get involved with whatever you do for making a living online. I don't want you to believe I'm one of the self made Internet gurus out there. No need to mention I'm not a real Internet guru either :) . I'm just an ordinary Internet user, happy to share some routine experiences and thoughts about editing newsletters. By all means, know your purpose! Some newsletter editors think that, if last week I was interested in email marketing, the next week I could be interested in some songs they have just written down after being involved in a 'Release Your Creativity' - like seminar. I know you probably won't believe me, but it happened just this way. Ok, you online marketing fellow, I may want to hear about your songs, but don't make them a main topic. I know what I subscribed for, and when I don't find what I expected in the message body, I feel somehow deceived. Think rather community than emailing list The next paragraphs may seem not to have anything to do with editing newsletters. But instead of lying in your comfortable shell, headphones on your ears, beautiful posters in your eyesight, trying to produce more and more 'words that sell
|
