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Article:
Alexa: Why You Should Be Using The Toolbar by: Mark Thompson Why on earth would anyone want to install a piece of spyware onto their Web browser? No sensible right minded person would 'unless you are a webmaster and you want to improve your SERPS ranking that is. The Alexa toolbar is not 'technically' spyware as it doesn't retrieve any private or personal information. It does however log all the sites you visit and as webmasters we can use this to our advantage. It uses this information to compile traffic ranking statistics and a relational list. The relational list is very useful as it shows what other sites people who have looked the current website have also visited. Alexa is owned by Amazon and it is possible to make your own Alexa toolbar with your Amazon affiliate code included. You can then place this on your site and get credited when anyone buys through Amazon using the Amazon button on the toolbar you've distributed, it is also possible to include a link to your site in the toolbar. Alexa ranks sites from 1 to '5
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