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Article:
Another Advantage To Pay-Per-Click Marketing by: Craig Neidel Web marketing has taken on many different shapes during the last 5 years. It has gone from banner advertising to e-mail campaigns, and now we are in the age of pay-per-click systems like Overture and Google Adwords. While everybody may not agree about the effectiveness of using pay-per-clicks advertising, the one thing nobody can take away from them is their ability to drive traffic to a website. We all know that the traffic that pay-per-clicks drive is only effective when the traffic is made up of targeted customers. What would you do if I told you there was another benefit to the traffic that pay-per-clicks produced? That's right, even the non-targeted traffic that doesn't help your bottom line is slowly helping you move up the ranks in the search engines. How? As search engines become more saturated with websites that contain very similar content they are searching for alternative methods to rank websites effectively. Both websites link rankings and traffic rankings have become popular in many search engines including the large sites like Google. The link ranking is the number of sites that link to your website. This ranking depends on the number of links, how relevant the sites are, and how popular the sites are. On the other hand the traffic ranking is the total number of visitors who are visiting your site each month. Search engines figure if a website is generating '100
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