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Article:
Are You Driving Your Marketing Like a Stuntman or a Reckless Driver? by: Dan Hamilton Dear Friend, Ideally, you should drive your marketing like a wise stuntman and not a reckless driver. Prior to executing any daring stunt, a stuntman always studies and evaluates all the different parameters involved and all the possible scenarios with their associated level of risk. Depending on whether the probabilities of success appear to be high or low, the stunt will be marked as feasible or not feasible -- nobody wants to risk loosing their life stupidly. Once the stunt has been retained as feasible, the execution will be rehearsed many times. First on paper, then mentally. Over and over, the stuntman will go through the whole event and When he feels ready, he will execute the stunt in front of an audience of astonished people. What appears to be very daring or was even known as impossible to do, has been executed perfectly. On Thursday May '20
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