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Article:
Are You Hung-Up On Page Rank And Back Links? by: Tony Simpson It's unfortunate that many website owners are so hung-up on Page Rank, they'll rarely if ever, link to a site with a page rank lower than their own. I'm frequently approached by other website owners who it's clear want to exchange links with one of my websites for no other reason than its Page Rank and so they can get more back links to their own website. That's my experience with quite a few of my own websites. It's not until you get around a Page Rank 4 do back links come without you having to go and find them. Back link requests tend to come more from sites with Low Page Rank wanting to improve search engine ranking by getting back links from higher ranking websites. They're also frequently from websites that offer no relevant content to your visitors and are from totally unrelated areas. Many website owners have read a little about why and how to gain back links, then set about gaining as many as possible from any site that will give them one in return. They know it's important to gain back links, but what they forget or never knew, is it serves little purpose if they're of poor quality. Poor Quality Back Links are from Unrelated Websites with Low Link Value. I was reminded recently of the Google Page Rank obsession by one of my linking partners. I had advised them that because of some necessary changes to my website I had moved their back link to another page. The website owner quickly emailed to tell me they had checked the page rank on the new page and finding it to be lower, advised me there was little point in them continuing to have a back link to my site. Although we had been linking for over a year, it only served to prove they were not linking to my site because of its great content or because of its value to their visitors, but just for the Page Rank. When I advised them that their Page Rank check must have been in error because the page was the same PR as the previous one, they retained the back link to my site. The obsession with Page Rank and how many back links a website has, led Google to put limits on this information. For those of you obsessed with back linking by Page Rank you probably know that it only gets updated about every 3 months. Google also no longer reveals the true number of back links to a web site. Limiting information about back links is also something other search engines are starting to do. An article of mine published on over '17
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