|
Article:
Articles That Sell: Use The Best Kept Secret Of The Internet To Promote Your Business For FREE! by: Bonnie Jo Davis The power of the Internet as a marketing tool for small business owners cannot be overstated. However, developing a web site is only the first piece of this intricate puzzle. Driving traffic to your site is an ongoing, arduous process ' one that is most effectively achieved when you employ multiple strategies. One such strategy is contributing content to web sites, article archives, and 'e-zines.' Because your URL will be included in your by-line, this is a very inexpensive form of on-line promotion from a number of perspectives: A significant percentage of readers will 'click-through' to visit your web site The increased number of links 'pointing' to your site improves its search engine rankings Because you have demonstrated your expertise in the article, you will generally be held in higher regard than if you were simply advertising or listed in search engine results The first step in the article submission process is to determine your target audience, the web sites they visit, and the types of articles they enjoy reading. Let's assume, for illustration purposes, that you want to get the attention of human resources professionals. Visit a search engine such as http://www.google.com, and enter the phrase 'human resources.' Browse some of the resulting web sites to get a sense of topics that are currently 'hot.' If you find that employee retention is a top concern for HR ' and you have valuable insights to offer ' you're ready to start writing! Here are some tips to guide you: Be sure that your content is informative and useful ' not an advertisement for your services Keep the article length to between 750 and '1
|
