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Article:
Auction Sales - Keeping Customers You Worked So Hard To Get! by: Steven Woodward Congratulations, your auction was successful, payment received and now it's time to ship the item(s) to the customer. You've got the product, the address label, the box, the packaging, etc. but are you missing a great opportunity to bring customers back to your auctions or store? If you've studied business concepts you know that finding a customer can be the most expensive part of the sales process. Once you've got a customer why not maximize the money you've already invested in the effort? This time honored business concept certainly falls under the category of going the extra mile for a customer. Assuming your product, customer service, packaging and shipping all work together to create a positive feedback posting, here are a few simple ideas companies have been utilizing for years to help them stand out from the crowd and maximize the return on sales dollars: A personalized thank you A drop in A thank you gift Personalized Thank You Every package you send to a customer should include a personalized thank you letter. Personalized means there is a salutary greeting such as 'Dear Customer Name' and your personalized signature. Why personalized? Ever hear the old sales adage, 'Don't sell the product - sell the person?' It's taught to sales professionals because it works. A friendly thank you note near the end of a good transaction (more on this later) reminds the buyer they are thought of as a person, not just another sale or number. A personalized touch in today's impersonal marketplace is very refreshing. The body copy of the note or letter is certainly up you but should be as specific to the transaction as possible (if you also include a packing slip/invoice the letter can be a little more generic). The goal of the note is to let the customer know they, and the sale, are important to you. Here's a short example: Dear (Customer Name) I just wanted to personally thank you for your winning bid on our (product name), Item #'11111111111
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