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Article:
Broad, Phrase, Exact, Negative - Four Google AdWords terms you must know for advertising success by: Rob Barrett A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work through the process, and he asked me: 'Why do you put quotation marks and square brackets around some keywords?' I was a bit surprised to realise that I couldn't actually answer him - not in any definite way, at least. So, I set to work finding out what the matching options mean, and how they affect results. First up is the default, Broad Match. This is where a keyword phrase is written as is, for example: google adwords This method means that your Ad will potentially be shown to anyone searching for 'google' and 'adwords
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