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Article:
Build Credibility, Value and Trust on a Shoestring by: George Torok Setting priorities in your business? Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you don't sell; the beast, (your business), dies. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it. Your second priority is marketing. Marketing is taming and grooming the beast. Marketing is everything that makes it easier to sell. Marketing is about sending messages - and everything you do or don't do sends a message. You are responsible for these messages because they impact the perception of your credibility, value and trust. The impact of marketing is long term. The best time to start marketing was yesterday. The next best time is today. Use these low-budget techniques to build credibility, value and trust on a shoestring. Be a guest speaker for community groups, schools and associations. You most want to speak in front of prospects. But sometimes you need to take side steps to get there. There are over '8
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