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Article:
Can Media Coverage Build An Online Business? You Bet It Can! by: David Leonhardt As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, 'Yes!' Here are ten reasons why media coverage can help your online business grow: Every one of us, even if we spend four to eight hours a day in front of a computer screen in our underwear, still lives in the real world. Our opinions, desires, priorities, and decisions are heavily influenced by television, radio, books, magazines, and newspapers. Every business, online or offline, can benefit from positive media exposure. Almost no business can afford to be absent from the Internet these days; even a local real estate agent gains a competitive edge from having a web site. By the same token, an online business gains a strong advantage by having an offline presence. Online and offline marketing of all types support each other. Search engines won't bring most web site owners business. I just did a Google search for 'books', and found about 85.2 million entries. Ninety-five percent of searchers will likely click on the first two (Amazon.com and BarnesAndNoble.com), most of the others will never get to the second page of the searches. This means that '85
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