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Article:
Captive Marketing - What Will They Think of Next? by: David Badurina Every once in awhile a light bulb goes off in someone's head and a new marketing concept is born. One of the more recent 'opportunistic' marketing methods is marketing to you when you have no choice. Imagine yourself in a very small metal room with 10 other people. The doors close and you have no way of escaping this room for a minute or two. While locked in with these strangers you are exposed to various commercials for different products appearing on a video screen right in front of you. The doors finally open, and you are allowed to leave. Sound like a nightmare (or Marketing Executive's dream, perhaps)? Well, it's actually reality; it's your experience if you use an elevator in any one of a few hundred buildings across the United States. Captivate Network has installed over '3
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