|
Article:
Comparison Shopping and Starting an Internet Business by: Don Berthiaume Stop for a minute and think about how much we are, by nature, comparison shoppers. How many times a day do we compare things and make a decision based upon this comparison? It is so much part of our daily lives that we tend to overlook it or not really think about it. When we shop for groceries, clothing, computers, vacations, hotels, airfare, automobiles, gas stations, insurance and investments. Where we eat out, when eat in, watch TV, go see a movie '“ and all those choices lined up along the wall at the local video store! And it really doesn't stop there, does it? Think about if you have ever had to hire someone or promote someone to work for you or with you. Didn't you have to 'comparison shop'¯ then as well? The list goes on and on '“ we are faced and expect numerous choices. Sometimes our decision is a 'no-brainer'¯ and sometimes it may be among the most important decisions of our life. Aren't we always looking for the best value for our money, the best look, the best feel, the best taste, the best experience, the best person, the best enjoyment, the best'¦whatever? We want what we want And why is that? We could sit here and rattle off a number of reasons. But it comes down to one thing '“ perceived value; how it looks to us, how it feels to us, how it tastes to us, how it fits, how it rides, how much we enjoy it, how much money it will make for us, what we want to do at that very moment. This perceived value is the result of the comparison of more than one product, service, or professional against another. A choice we make based upon our individual tastes, desires, moods, feelings and expectations. Is it what we want? If we only had one choice there would be no decision other than yes or no. Good, best, better It's as simple as a product or service claiming to have a specific set of features or benefits over another and each of us having a sense of what it is we feel fulfill our needs and desires. Yet it's as complicated as a trying to match the features and benefits offered by one party, with the needs and expectations of another; to find the right fit between what is being offered and what is needed. Information overload '“ too many choices We have '4
|
