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Article:
Competitor Analysis - How Writing Rubbish Can Give You An Edge by: Tom O'Brien The Gobbledygook Competitor Analysis Tip When typing c*ap can tell you a lot about your competition'¦ One of the great things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it were likened to a sword - it would be double-edged. What do I mean by this? It's very simple - your advert - when it is displayed - is in the public domain and can be seen not only by your prospects but also your competitors. The reverse of course is also true, which means you can perform competitor analysis too. So how can you leverage this to find out who amongst your competitors is doing a great job writing Adwords creative copy? A quick refresher is in order - Google allows you to match in 4 different ways: Broad Match (unadorned keywords and keyword phrases) Phrase Match (Enclosing Quotes ' ') Exact Match (Enclosing Square Brackets [ ]) Negative Match (With a preceding minus sign - ) Google also has some inbuilt smarts and will display your advert on occasions when it deems your advert is suitable (even though your keyword list may not match). This is known as 'Expanded Match' and is only employed for your keywords that are Broad Match specified (the least targeted). The idea behind this is to maximise your advert exposure thus driving more targeted traffic to your website. Natually Google will get more revenue as a result ;-) So how can you benefit from this? I hope your eyes haven't glazed over quite yet because here comes the good bit: Type in a keyword phrase you are interested in - it must be at least a 2 word phrase. Note the results of adverts - there may be '10
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