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Article:
Creating a Virtual Art Gallery by: Cynthia Houppert To the online artist, it might seem a paradox, at first glance, to hear a recommendation to hold back work. The artist on the Internet often overproduces and displays their entire body of work. In essence, by placing it for casual viewing, known as 'shopping' the work, devalues its worth by defying the Law of Supply and Demand. How can the artist benefit by applying the advantages of the Internet with the successful business practices of the traditional gallery? Let's look at the traditional gallery's sales structure. At the Preview, in an inner gallery, and by invitation only, previously unviewed works are presented to the gallery's selected collectors. The works are tagged as sold, but left for viewing. An aspect of human nature, wanting what one cannot have, has been accommodated as well as a relationship to supply and demand. To paraphrase Israel A. Kirzner, the, almost, universally accepted theory of supply and demand shapes production and consumption, and is, not only the skeleton, but the flesh and blood of the economic system which determines the artist's survival in the marketplace. ['The Law of Supply and Demand', by Israel Kirzner At the time of publication Kirzner was an economist at New York University. http://www.libertyhaven.com and The Freeman, a publication of The Foundation for Economic Education, Inc., January '2000
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