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Article:
Data Delivers Credibility by: Robert F. Abbott Over the past couple of days I've been setting up visitor counters, so people in another organization can accurately count the number of people who visit their event. They got the idea (and the counters) from an association I belong to, and they, too, are learning how data delivers credibility. I'm always impressed by how much respect I get when speaking or writing with specific, solid numbers. For example, when I talk about the number of visitors who came through the gates of my association's event on a specific night, I don't talk about 'a lot' or 'a few' or 'more than the night before.' Instead, I can say something like, ''2
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