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Article:
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 1 by: Robin Nobles ...because your online success depends on getting accurate keyword counts! The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. Only by targeting the right keywords can one expect to ride that exhilarating magic carpet to online prosperity. Stating the obvious you say? ...well, if so, then why is it that virtually everyone - professional and amateur alike - is oblivious to the fact they are selecting, and frequently buying, keywords based on highly skewed numbers? The fact is that very few online marketers understand the results supplied by the two most basic keyword selection tools. These are the very same tools being used globally to hone keyword choices into supposedly laser sharp focus in an effort to keep pace with the challenges of increasingly keen competition and ever-rising keyword pay-per-click costs. The critical differences '” Overture's STST vs. Wordtracker's KSS As one of Wordtracker's technical support team (http://www.wordtracker.com/moreinfo.html), one of the most frequent questions we receive these days is... Why are the keyword search query numbers supplied by Overture's search term suggestion tool (STST) so incredibly different than those supplied by Wordtracker's keyword selection service (KSS)? Frankly, there isn't a better search engine related question one could ask. And, now's a good time to pay close attention because the surprising answer will likely change forever how you evaluate keywords! First: Understanding Their Motives. To help you understand the details we're about to reveal, let's examine the motives of the services that are providing the keyword query numbers. Motive Analysis: Purpose On the one hand, there's Overture's STST whose purpose is to help customers buy keywords. On the other hand, there's Wordtracker whose purpose is to help customers select keywords. Proposal: Overture's STST suggests what keywords to buy from them. Wordtracker suggests what keywords to use in your optimization efforts and/or which to buy elsewhere. Success: Overture's success depends on you believing there are LOTS of search queries for whatever you are selling. Wordtracker's success depends on you getting accurate numbers upon which you can reliably base your optimization and keyword purchase decisions. Profits: Overture's STST is free. Overture profits by selling you the keywords that STST reports on. Wordtracker's KSS is fee based. They profit by selling you access to accurate and impartial information. Since they don't sell the keywords, there's no vested interest in query numbers beyond accuracy. It's important to note there is no good-guy, bad-guy here - just two companies that provide information and do so with different incentives in mind. Second: Understanding The Artificial Skew. In researching the search term 'keyword,' Overture's STST indicates there were '180
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