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Article:
Developing a Winning e-Commerce Strategy by: Lee Traupel One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated to be in excess of $9.9 billion in the next three months according to ACNielsen. But there is a dark cloud hovering over this sunny e-commerce landscape called poor web site design. Let's explore some of the reasons why consumers are not reaching for their credit cards after perusing an e-commerce web site. There is a huge knowledge gap about how the web is really driving online and offline commerce. A recent eCommercePulse survey of more than '33
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