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Article:
Direct Mail Advertising: A Key Ingredient For Successful Business Growth by: Keturah Whitaker Direct Mail Advertising: A Key Ingredient For Successful Business Growth By Keturah Whitaker In today's highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your business for increased customer traffic, expansion and growth. A highly effective marketing tool that will dynamically promote your business is direct mail advertising. The success of your direct mail advertising will be highly dependent upon the perceived quality of your business, the design, the message you're conveying, and the special offer. The combination of these factors determines if your direct mail piece will influence your reader to contact you or get tossed aside. You have exactly 3 seconds to make a lasting impression. Customer Mailing Lists To get started, you will need to compile and develop a database for your customer mailing list. If you are targeting different customer segments, then you should have a separate database for each targeted market. Also, your direct mail offer should be designed specifically for each market. For example, if you are targeting age groups 15-20 and 50-'65
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