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Article:
Do You Make These Link Building Mistakes ? by: Neil Stelling Many people know that link building plays a vital part in high search engine rankings. But it must be done right. Otherwise, sites with fewer links will rank higher than yours ! How is that possible ? Let me explain. Google made links important a couple years ago. They started to virtually ignore on-page factors (keyword density, title etc.) and focused almost exclusively on Links. Google counts number of links to a web page (link popularity) and what those links say about a page (link reputation). * Link Popularity and Link Reputation So there's a common first mistake. Many people don't know the difference between link popularity and link reputation. They think any link's good. Did you know that 20 links, with the hyperlink text containing your keyphrase, can outrank 50+ links without a keyphrase ? note: keyphrase means the words you want your page to rank high for e.g. if someone searches on the keyphrase 'email marketing' then you want most of the links pointing at your page to say, 'email marketing' in their hypertext link. Ever wondered why only your home page gets traffic ? People get links to their home page only, and don't even know they're making a mistake ! Google, in particular, sees a web site as a collection of individual pages, with each one ranking individually. So, for example, if your home page gives info on 'email marketing
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