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Article:
E-commerce The Bop Approach by: Arvind Kumar For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to '˜not so rich' and '˜not at all rich' people. All marketing research and development was focused on the 20% of the market based on the management principle 80:'20
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