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Article:
Email Follow Up Tips, 8 Of Them... by: Daniel Levis The first thing you need to do is get your e-mails opened & read. Spend at least as much time worrying about the subject line of each e mail in your sequence as you do worrying about the body. Brainstorm at least five subject lines, pick the one most likely to stop your prospects dead in their tracks (tip, the only way to know for sure is to test), and use the rest of them in the body of the message. And ALWAYS begin your title with the person's first name. Curiosity Killed The Cat - It's human nature to be curious. One of the most effective ways to get your message opened is to throw a little mystery into the heading. Mystery, mixed with relevant benefit, will get your message opened. But that's not all. It's still easy to bail after the first paragraph, so curiosity can also help to drive your prospect deeper into the body of the message. Remember, the deeper your readers go into your copy, the more difficult it will be for them to STOP reading it. It doesn't hurt to tell a little bit about what your offer isn't, to build up the suspense, and help drive your reader further down the page. Tell A Story - In '1919
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