PageRank is a formula that assigns a value to every page in the Google index. Google displays search results based on an algorithm which includes the value of PageRank. So the higher your site's PageRank, the more likely it is that you will receive a top listing on the search result page when someone types in the keywords for your site.

2. How can I view the PageRank of my own or other websites?

It's very simple to see anyone's PageRank. Just download and install the Google toolbar. It's a very quick and easy install. Just be sure to choose the Advanced option during the install so the PageRank of each site you visit will be displayed on the toolbar.

3. How is PageRank calculated?

I've seen a formula for PageRank posted on Internet websites and forums but have failed to see anyone give a satisfactory explanation of the formula. The formula appears so complex you would probably have to be a mathematician to even have a chance to decipher it anyway. It looks something like this:

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

I will attempt to explain it for you in plain English. Basically it works like this. The more links that point to your website the higher your PageRank will be. The higher the PageRank of the referring page that has your link on it, the more PageRank you receive from Google. For every outgoing link that a page has, the value of those links drop. So for example, a link from a page with a PageRank of '4

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