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TOPIC: Marketing

TITLE: Five Tests Every Press Release Must Pass

Article:

Five Tests Every Press Release Must Pass by: George McKenzie

You've heard 'them' say it, haven't you?

By 'them' I mean the experts. The teachers. Even some people from advertising & PR agencies.

They'll tell you there's only one way to do a press release 'right.'

Single page, double spaced, 12 point type.

Bull...

I've been working in radio and TV full time or part time since '1972

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