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Article:
Five Ways to Increase Your Website Conversion Rate by: Cari Haus Though it's wonderful to get all those hits to your e-commerce web site, hits don't mean much unless you convert them into sales. This is especially true if you are paying for, and not converting, clicks. If your website is suffering from the 'Conversion Rate Blues'¯, consider the following steps for improving sales and ultimately, profits: 1. Make sure your website is optimized to attract people with the highest potential to buy When I first designed my log furniture website, Log Cabin Rustics, I unwittingly targeted an audience that wasn't the perfect one for my site. As things turned out, I didn't even rank for my two top key phrases, log furniture and log beds, in the search engines. I managed to get pretty high on the scale, however, for log cabin related searches. People who build log cabins are a target market of mine, since many of them eventually purchase log furniture to go with their home. The most likely immediate customers, however, are those who actually searched for the term 'log furniture'¯ rather than 'log cabin'¯. When I re-optimized my site for the search terms I thought would bring the highest conversion rate, visitors to my site were more likely to buy because my site was selling what they were searching for. My efforts paid off, when my conversion rate (and sales) doubled in the month or two following my changes. 2. Add a personal, trustworthy touch to your site I don't personally care to have my picture posted on the front of my website, although many people do. I do have my name prominently on the site, together with information about why I sell log furniture and my business background as a CPA. I have found that a personal touch goes a long way towards selling log furniture. Many of my customers spend $'2
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