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Article:
Flat Tires, Slow Leaks, and Online Marketing by: Richard Kraneis Does your online marketing campaign have a flat tire? Or is it more like a slow leak? Today my 16 year old son Fritz called on the cell phone from high school. Mom took the call. 'Could Dad fix my flat tire during the day?' Of course I would fix it. And then it hit me. Knowing you have a flat tire is a lot better than not knowing. Unfortunately, when your online marketing campaign has a flat tire or a slow leak, it may take a while before you realize it or fix it. My e-book website has had a few flat tires and a few slow leaks. Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems. But I think I've repaired the flats and the slow leaks. I hope. Here's my first online flat tire. When I first published my e-book on the Internet in November of '2003
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