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Article:
Focus Is The Key To A Successful Startup by: Wil Schroter The definition of a startup means you have very few resources to employ and little time to get them to do something valuable. The clock is always ticking, and the money (if you even have any) is running out by the day. With so little to leverage, you need to make sure that the focus of your company's product offer is as razor sharp as possible. Don't be all you can be. Be as little as you can be. Most startup companies fail because they try to be too many things to too many people right from the onset. They think of every possible option they could load into their product offer. While this may give them the feeling of being one of the 'big boys,'¯ the grim reality is they are not. In fact by trying to be too many things from the start, these companies often end up delivering no real value at all. Instead of trying to be all things to all people, try being one thing to all people. Think of PayPal, the highly successful startup that allowed users to e-mail money over the Internet to each other. PayPal could have chosen a million options for their offer. They could have become an on-line credit card company, an auction site, a loan provider and so on. But what made the company successful was their focus on only one offer '“ e-mailing money from one person to the other. PayPal did one simple thing so well that the industry giant eBay purchased them for $1.5 billion in '2002
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