All great marketers know that in order to be the top in your field you need to know your competitors. But researching each one can be time consuming and a treasure hunt at best. Using Alexa (www.alexa.com) can be an invaluable tool for you to find out what your competitors are up to on the web.

What is Alexa?

Alexa is an Amazon.com company that maintains information about website traffic.

You can find out the most popular sites in a variety of categories such as business, sports, recreation, and shopping.

How do I use Alexa?

To access this tool, simply go to http://www.alexa.com. From there you can browse the topic of your business or type in a specific website in the 'Search the Web' box.

Let's use the gift basket business as an example. First, go to Alexa's home page and type in 'gift baskets' as a search. When your search results appear, look at the end of the description for the link titled 'Site Info.' This is where you will find your research gold.

What can I learn about the top ranked site?

When you click on the 'Site Info' link, lots of valuable information is displayed. The first thing to note is the traffic ranking of the website. The top gift basket site is ranked '119

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