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Article:
Got Some L.A.F.S.? by: Kathryn Thomas Could you use some laughs? I’ll bet you could, especially if they increased your online sales. And, no, I’m not talking about jokes, cartoons, and riddles. L.A.F.S. stands for Little Ads For Success - specifically, business cards. Most people’s idea of a business card is more of a calling card. It has their name, their company’s name, their phone number, and maybe their address or their website address. Typical card. I’m not talking about using your typical card, either. Think of your Internet marketing techniques. Aren’t they all designed to either get someone to your website or get them on your list? That’s the purpose of L.A.F.S. Just like your ads on the Web, these little ads exist only to get someone to your website. But how? You could offer a special incentive on your card, like a discount that only card-holders can get at your site. People always like to get a great deal. You could offer a free gift that only card-holders get just for visiting your site. This gift needs to have a high perceived value, so that your prospect will remember that he wants to visit your site to get that special gift. Put a code on the card that enables them to get this gift, and you will also be able to track the results of your L.A.F.S. Put a different code on each design, so you know which ones work the best. You could also make them curious about your site. For example, one of my L.A.F.S. simply asks: Do You Know 3 People Who Could Use An Extra $'100
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