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Grow Your Business and Grow Yourself by: Stuart Lockley Grow Your Business A postal clerk in Indianapolis made a discovery about her customers and coworkers ' and her own nature. A newspaper editorial charged that her branch had 'the rudest clerks in town.' The clerk was angry. 'I was rude to people because they were rude to me,' she said. 'What goes around comes around.' Then she wondered what would happen if she treated others with courtesy. Would that come around too? So she made an effort to get to know customer's names. The clerk began to smile and ask how they were doing. Even a man known for his grouchiness eventually became a favourite customer. All the clerks began to make an effort. Everybody reaped a reward of cheerfulness. And it all started with one woman who decided that 'what goes around comes around' can be good news. Father John Catoir Three Minutes a Day The Christophers It has taken me many years to learn a simple lesson. There are very few things in life that we are able to directly change. We cannot change our colleagues, the government, the weather or our customers. We cannot change our spouses or our children. If we wish to change any of those things we must begin by changing ourselves. If you work in any organisation there are probably coworkers who you do not get along with as well as you might. No doubt they annoy and irritate you. But have you stopped to consider what might happen if you treated them differently? Would they react to you differently and become less annoying and nicer people? Perhaps it is worth a try, just do not expect immediate results. Often it is easy to blame someone else for a situation when we are equally to blame ourselves. Even if a situation is not our 'fault' it is still probably worth changing our own behaviour towards someone else if that will produce an effect that we want. Even if the change just leaves us feeling better within ourselves knowing that we have done whatever we were able to do to change things. How do you treat your customers? When was the last time that you sent them a simple note to say 'Thank you for your custom and support', have you ever sent such a note? How would you feel towards a supplier who sent you such a letter? When was the last time you asked your customers if there was anything that you could do for them? I do not mean as a veiled message which really means 'is there anything else we can sell you.' Simply and genuinely ask if there is anything you can do for them without expecting anything in return. Will some people take advantage? Probably but I am afraid that is just life. Those people were always going to take advantage in some way. What is important is the goodwill you generate among the majority of your customers. If your customers feel that you care about them they are far less likely to change supplier and it will always be cheaper to keep existing customers than to find new ones. Why not just try the idea out with a few of your best customers and see what happens? Grow Yourself The best rosebush is not the one with the fewest thorns, but that which bears the finest roses. Jerry Van Dyke Entertainer The Daffodil Principle credit to Jaroldeen Asplund Edwards Several times my daughter had telephoned to say, 'Mother, you must come see the daffodils before they are over.' I wanted to go, but it was a two-hour drive from Laguna to Lake Arrowhead. 'I will come next Tuesday,' I promised, a little reluctantly, on her third call. Next Tuesday dawned cold and rainy. Still, I had promised, and so I drove there. When I finally walked into Carolyn's house and hugged and greeted my grandchildren, I said, 'Forget the daffodils, Carolyn! The road is invisible in the clouds and fog, and there is nothing in the world except you and these children that I want to see badly enough to drive another inch!' My daughter smiled calmly and said, 'We drive in this all the time, Mother.' 'Well, you won't get me back on the road until it clears, and then I'm heading for home!' I assured her. I was hoping you'd take me over to the garage to pick up my car.' 'How far will we have to drive?' 'Just a few blocks,' Carolyn said. 'I'll drive. I'm used to this.' After several minutes, I had to ask, 'Where are we going? 'This isn't the way to the garage!' 'We're going to my garage the long way,' Carolyn smiled, 'by way of the daffodils.' 'Carolyn,' I said sternly, 'please turn around.' 'It's all right, Mother, I promise. You will never forgive yourself if you miss this experience.' After about twenty minutes, we turned onto a small gravel road and I saw a small church. On the far side of the church, I saw a hand-lettered sign that read, 'Daffodil Garden. 'We got out of the car, each took a child's hand, and followed the path. Then, we turned a corner of the path, and I looked up and gasped. Before me lay the most glorious sight. It looked as though someone had taken a great vat of gold and poured it down over the mountain peak and slopes. The flowers were planted in majestic, swirling patterns-great ribbons and swaths of deep orange, white, lemon yellow, salmon pink, saffron, and butter yellow. Each different-coloured variety was planted as a group so that it swirled and flowed like its own river with its own unique hue. A charming path wound through the garden with several resting stations, with Victorian wooden benches and great tubs of tulips. It didn't matter that the sun wasn't shining there were five acres of flowers! 'But who has done this?' I asked Carolyn. 'It's just one woman,' Carolyn answered. 'She lives on the property. That's her home.' Carolyn pointed to a well-kept A-frame house that looked small and modest in the midst of all that glory. We walked up to the house. On the patio, we saw a poster. 'Answers to the Questions I Know You Are Asking' was the headline. It Read: '50
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