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TOPIC: Marketing

TITLE: Home Based Business Article -Why Most People Have Business Success Backwards.

Article:

Home Based Business Article -Why Most People Have Business Success Backwards. by: Nick A. James

Why most people have business success backwards, and therefore most people aren't successful.

Success and wealth are crazy things. You must first give something away for them to be obtained. It is like planting a seed. You must give away or plant that seed before it grows and multiples This sounds absolutely crazy. Most people think how can I have wealth and success if I give away the little that I have? After all I don't have much, therefore I must hang on to it if I ever want to have something.

Here's what the truly successful have found out - they only achieved enormous success after they learned to give even more of themselves. The more they gave the more they received back. This is the philosophy too many people have and it is the philosophy of those who remain poor. For two much of my own life I had this philosophy. Most people can't be blamed for having this way of thinking, as the secrets of success aren't typically taught. They must be sought out.

First we must understand what wealth is, wealth is not money. Money is only paper. Ask a guy stranded on a desert island with 50 million dollars how much that money is worth. Not very much. Material wealth is only the items we can purchase with that money - cars, TV's, vacations, houses, you get the idea. So in this frame something of value (the car for example) must be produced for us to be able to use it. Thus the more value that a person can produce (cars, TV's, computers, even information and time) the more valuable you become.

Think of it this way, if you were the only person who could do a very valuable task that many people wanted how wealthy would you be? Extremely to say the least. But that is all just background information.

Here is why people have success backwards especially in the area of sales and marketing. They mistakenly go about trying to sell their product or service, thinking people will want to buy from them. Instead of thinking how can I be of value to others. How can I give away my value so I receive even more in return.

Here is where it really gets crazy. We already said we must give away our value to others to obtain wealth, and the more value we are able to give to others the more wealth that will come back to us.

Think of it like this.

A doctor goes to school for many years to become a doctor. He gives countless hours of his time to you to learn to become a doctor. Many doctors will study/work 4000 hours per year times 10 years = '40

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