It's not a new concept I'll admit, but it works like absolute gangbusters. In fact, over the past three years it has personally been responsible for bringing me hundreds of thousands of visitors to just one of my websites. AND - 100% for free.

Getting traffic with Viral eBooks is a 'free traffic tactic', which means you're not paying for advertising. But, because you're not paying for this exposure, you need to instead create content that people WANT to pass on.

This takes effort, but if you do it right, it can pay you back hugely. Let's go through it:

Okay - for starters you can create Viral eBooks in two formats:

EXE (executable) format - which means it only works on PC's. This type of eBook looks like a website packaged together.

These types of eBooks look great, and all someone has to do to view it is download and double-click it. But, as mentioned it does only work on PC's, and generally the software to create these types of eBooks isn't free, although it is very affordable. (I personally use the software from eBookCompiler.com which as I write this retails for around $30.)

Alternatively - you can create and distribute Viral eBooks in the hugely popular PDF format. The advantage of PDF is that everyone can read them successfully whether they're viewing your eBook on PC, Mac or 'other'.

To read PDF successfully, the person who downloaded the eBook needs to have the free Adobe Reader installed on their computer. Most people do, and if they don't it's a quick download from Adobe.com, so this isn't an issue.

Although PDF's can be more widely read that EXE style eBooks, they're not quite as flexible. With EXE's for example you can actually embed video and audio into the eBook. This isn't possible with PDF. With PDF you would need to instead include a link to where the reader can view or download the audio/video online.

So with this in mind, you need to decide what's most important to you and make your choice accordingly for eBook format. I personally don't recommended you create your eBook in both formats, since that just complicates the distribution process in my experience. Stick with one or the other.

For creating Viral PDF's - there's a wide array of software that allows you to create PDF's. Some of this software is free, some mind-bogglingly expensive. To view many available options, simply search Download.com or Tucows.com.

For creating Viral PDF's, I personally use software that I had specially created. And the advantage of my software is that it allows you to easily create fully *brandable* PDF's. This means that people can customize your PDF with their own affiliate or website details.

The benefit of this feature is that it makes it much more likely the PDF will spread far and wide for you as it gives the reader a strong incentive to pass the PDF on as they can now directly profit from it's distribution.

You can get this PDF branding software for free at BrandPDF.com

So those are your two options for eBook formats. Now - how do you make it truly viral?

Well, first of all, decide what kind of visitors you want to your website, and create an eBook on a subject that would interest those people.

Your eBook has to be truly useful, interesting, and credible. Don't create a poor quality eBook since no one will read it, which means of course that no one will visit your site.

You can even include multi-media links within your eBook to related audio and video if you like, making your product even more interesting and unique. These download links lead back to your site of course, which naturally gets you more visitors.

If you're not familiar with a subject matter that would allow you to reach your target audience, you could perhaps have an eBook ghostwritten. There's plenty of Ghostwriters who would bid on a project you list for free at eLance.com.

(Ghostwriters are professional writers who create unique content for you on a subject of your choice, and give you all the rights to it, so you can use it as you choose. Many ghostwriters offer their services very affordably.)

Alternatively - an information-rich interview with an expert in the field could be a good solution. The person you interview gets free advertising that way too of course, so they may well be happy to spend the time.

Such an interview can be done either by email or by phone. The audio of a phone interview would be edited (to remove any mistakes) and then transcribed. Both the audio and transcript can then be offered in the eBook.

In my personal experience, longer interviews (more than just a few simple questions) don't work well by email since it can take the person being interviewed quite a lot of typing, and I find the momentum of the process quickly fades this way with every question asked, which can lead to significant delays.

For this reason, and to keep things quick and easy for the person being interviewed, I have generally gone with phone interviews in the past - one hour of interview generally creates from around '7

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