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TOPIC: Marketing

TITLE: How I Turned $1.05 Into a Growing Business

Article:

How I Turned $1.05 Into a Growing Business by: Pete Egeler

I wanted to share this story, as an inspiration to others, and to show the power of eBay and a little creative thinking.

A few days ago I was talking with a friend of mine that lives, breathes, and eats fishing.

He told me he'd designed a new fishing lure, and was wanting to try and sell 'a few,' maybe on eBay. But, he said.. he wasn't that sure about how eBay worked, and wondered if I'd help him.

My friend brought me a couple of lures that afternoon, explained to me what made the so 'unique', and off I went.

That evening I wrote up some copy, took a couple of pictures, and posted an auction on eBay for the 'INSTIGATOR' buzz bait.

Knowing that he wanted at least $10 per lure, I'd started the auction off at $9.'97

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