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TOPIC:
Business And Finance
TITLE: How Salespeople Can Create Instant Believability And Credibility With Their Customers
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Article:
How Salespeople Can Create Instant Believability And Credibility With Their Customers by: Jim Meisenheimer It pays to be specific. I believe that statement is true. If it is true, why do so many salespeople pepper their sales presentations with phrases of generalities? There are two primary reasons. One is habit and the other is instinct. So many people in and out of sales speak in generalities. It's really hard to pin them down for the details. If speaking in generalities comes so naturally to so many people - it has to be instinctive. In sales it's tempting to impress new and prospective customers. One of the ways salespeople do this is with their product and service presentations. These presentations often include references to the following: How many products are in your product line? How many years your company has been in business? How many customers you have worked with. How much of your business is repeat business? How much of a discount you're planning to offer to get the business? How much your product improves productivity? How much your product reduces the cost of doing something? When the time is right to begin talking about yourproducts you'd be a fool not talk about these things. But for some inexplicable reason salespeople usually follow a similar path. Let's review this list and see how salespeople tend to use all of the above during a sales presentation. We have over '20
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