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TOPIC: Marketing

TITLE: How To Avoid Your Joint Venture Proposals From Getting Deleted,Torn Up'¦ Or Tossed In The Round File

Article:

How To Avoid Your Joint Venture Proposals From Getting Deleted, Torn Up'¦ Or Tossed In The Round File by: Gabriel Howes

I believe Joint Ventures are one of the very best ways to grow your business...

Yet I know that many people struggle to find the right deals... and are especially challenged with getting their offers considered and accepted by their potential partners. An estimated 98% of JV offers get turned down.

Why?

...Because they are impersonal. Being impersonal is one of the best ways to shoot yourself in the foot. Always use your prospects name a few times (including once in the headline / opening sentence or in the subject line if it's an e-mail.) Writing their name a few times will give a more personal feel to it. Friends call each other by name often, strangers don't.

...Because they are not clear enough. Your prospects are most likely very busy. They don't want to rack their brains trying to figure out what you really want. If you don't clearly state the benefits that the person will receive by partnering with you '“ they may not (and will not) figure it out themselves. Be specific and compelling.

...Because people choose an ineffective way to contact their potential partners. If you want to be successful, you have to think outside the box. How do most people get contacted? That's right, by e-mail. Some big-name experts can literally get a few hundred JV proposals per week. And I guarantee you that the vast majority of those are e-mail.

If you want to stand out like a sore thumb and virtually assure that your proposal will be read, send it by Fed Ex or UPS. This can be expensive, so only do it if you believe you have good chances of being successful.

...Because people don't take the time to get to know their prospects.

If you want to maximize your chances of getting your proposals accepted, befriend your potential partner before making your offer. It takes longer but is worth it.

Get to know them, their business, their needs and wants and by all means, if you can help them, do so. Give and expect nothing in return. Very often they will want to do something in return. This is called reciprocity and it's extremely powerful.

If you learn as much as possible about your prospect, and you let them know that'¦ it will look great on your part. You will look a lot more serious and professional.

Use these websites to gather info on your prospect that you will use in your proposals.

http://www.Whois.ws

http://www.Alexa.com

...Because the offer is not very targeted. This is a major mistake. If the deal is not very targeted, it will flop. Most people know this, and will avoid you if your offer isn't a tight fit.

...Because the proposal is long-winded. Be as short and concise as possible, without letting key information out that would permit your prospect to make an educated decision.

'¦Because the offer isn't interesting enough for the potential partner. If people are used to splitting profits 50 / '50

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