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How To Be 100% Sure That Your New Product Is A Winner by: Nick James Yes folks, there is a way of making absolutely certain-sure that you have developed a winning product. Do you want to know how to do this? You do? Well, it's quite simple: You allow the punters to tell you whether or not they want your product. I am being deadly serious here when I tell you that the only certain way to be sure is to test your product in a suitable, email broadcast, newspaper ad or direct mail campaign. The punters will pretty soon tell you whether or not they want to buy or not. Either you will get lots of orders, or you will just about break-even, or you will hardly get any orders at all. You just wont know until you test! Now, do you want to know the single most powerful piece of information in the product development and/or direct marketing business? This information is worth more than everything I have previously told you, put together. It is this: Believe the punters - not yourself. There. I never thought I'd tell anyone not to believe in themselves... But in this particular instance, you must put all of your faith in the punters. It doesn't matter how much of a 'pet' your product is. It doesn't matter how much your old mum and your friends tell you it's a GREAT product. It is wholly irrelevant that you have seen scores of adverts for similar products at a higher price. - If the punters don't respond to your advert, then you must drop that product and move straight on to the next one. The only exception to this is if you have a modest response, and you think you made a slight mistake... (say by going in completely the wrong paper, or £5 too expensive, etc.). In this case, it might be worth testing again. If this second attempt also fails, then drop the product immediately. Don't try and second-guess the punters. Don't worry too much about how, or why the punters didn't buy your product. You will probably never work this out... I never can! The greatest mail-order gurus in the world often find themselves scratching their heads in disbelief at what works, and what fails. They are continually amazed that their 'dead-cert' product flops completely, and their rank outsider, no-hoper product which they whacked-in for a quick test, results in bulging mail-sacks. There is often no rhyme or reason to this. Who knows why the punters will go for a product, or leave it alone? It could be one word in the copy, a 'feel
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