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Article:
How To Crank Out Killer Web Copy That Sucks In Money Like Crazy! Part 1 by: Dan Lok Do you have writer's block? Do you have trouble staring at a blank piece of paper and don't know how to get started? You're NOT alone. Believe me, I know how tough it is to sit down and create killer copy from scratch, especially if you're green. There are times in my life when my mind is completely frozen and I can't write squat. Therefore, I've dug around in my Bags of Tricks and come up with 11 battle-tested ad themes that will help you blast through your writer's block and crank out brilliant, cash-producing copy in no time flat! Plus... I'll give you suggestions on how to adapt these concepts to your own business for maximum effectiveness! ====================================== KILLER CONCEPT #1 Problem, Magic Solve ====================================== This is one of the marketing profession's oldest and probably most widely used ad themes. It has three distinct sections: you state the problem (usually a pain your target market is experiencing), you stir up the problem, and then you offer your stuff as a solution for the problem. Here's a great example... Case Study #1 Craig Proctor's Real Estate Success System 'How You Can Make Well Over $ '100
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