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How To Find HOT Online Business Ideas by: Jeff Smith Would you like to find the key that unlocks the door to a gold-mine of online response, sales and results for your business? It seems obvious that you would be able to see what the experts do differently when locating market opportunities, finding out what people want and quickly turning that into an online business generating truckloads of cash. The reality is YOU CAN'T! While the secret is massive in it's impact, it is so subtle - so subtle that you are sure to miss it if you don't know what to look for. Here's the secret and a formula for using it right this minute! What is DESIRE? Now stay with me for just a minute. Think about the last time you bought a magazine? Why did you buy it? Was it to look better, fee better, make money, save money, make your house look better, take a step toward achieving a dream in your life? How about the last time you purchased an ebook about marketing? It wasn't the desire to learn more about marketing that led to open your wallet, it was the DESIRE to discover something unique, something new that would RESULT in more more money in your pocket resulting in you being able to finally quit you job. OK, that's more like it. It's all about the end result you want to get - not about the steps, processes, formula or information to get you there. Information is a tool - a method of achieving an end. It's up to you to determine what that END result is and continue to help your market achieve that end, without fail. Now, let's look at how this can help you achieve YOUR goals... A NEW Way Of Researching Your Market You will hear from many online marketing experts that the important part of researching your market is WHERE you look. Nice try - but that's NOT the whole story. The real secret is How you research your market. For instance, take a look at the headlines over at one of my sites: http://www.infoproductcreator.com Now, I've tested over 20 headlines on this page before finding this one that coverts at least 3X better than earlier versions. The market for this product is aspiring online entrepreneurs, writers, consultants and speakers who are already considering writing infoproducts to achieve more freedom, control and security in their lives. So why does this page work? First, this market is time constrained. They are struggling as much with lack of time freedom as they are with lack of financial freedom. Many of them have lost control in their lives, are too dependent on one income stream and WANT to quickly solve this problem. Second, this market feels they have something to share and WANT to know how to do that - they WANT the prestige and 'fame' that comes from releasing their own ebook or book. Try reading the headline (both main heading and sub-heading). Can you now see the main emotional 'cues' that lead to the market triggers I outline above. Another Example Let's try another market entirely! Head over to: Sit, Stay, Fetch right here: http://hop.clickbank.net/?ideaguide/sitstay What do you think is the biggest reason dog owners end up paying for obedience training? The answer is in the headline. What dog owners WANT is a way to stop behaviour problems in their dogs. Why? Embarassment, fear of someone getting hurt, pain of having to consider giving up their beloved pet - all lead to a RABID desire for dog training. Bottom Line - Think DESIRE Will you do this for me? Spend the next week looking at everything in terms of underlying desire. When you read the newspaper, speak with a collegue, watch TV, go to a movie, speak with your spouse or your kids, read websites, review ads, etc... think about the underlying desire. Why does that communication exist as it does. Carry a journal and quickly write down each event with it's corresponding, underlying desire. IF you follow this exercise, you'll not only be amazed at what you come up with for 'normal' daily communication, you will have started down the path of thinking like the highest achieving business people of all time. Not bad for a week's effort? About The Author Jeff Smith is dedicated to helping you turn your knowledge into highly desirable, hot selling information-based products (eBooks, booklets, seminars, courses, etc...) Through his highly acclaimed site: http://www.highertrustmarketing.com you will find exactly what it takes to create and market high-profit infoproducts. jeff@infoproductcreator.com This article was posted on February '03
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