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How To Get Free Publicity For Your Business by: Matt Bacak You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge! One of the best ways to do this is to attract press coverage. You don't have to pay for advertising space to get written about in a newspaper or magazine, or on a website. All you have to do is interest the editor or webmaster in your story. Today's media is huge - and it's hungry for news. If you present a publication with a ready-made story that will interest their target audience they will snap it up. The way to do this is to write a press release, sometimes called a 'news release'¯. Release writing isn't rocket science, but there are a few important tips and tricks to remember: Make sure the release is dated, and has a contact name, address, phone number and email address. The contact should be a single, named individual. Start off with an attention-grabbing headline that announces a piece of specific news. 'Atlanta Motorbike Store Launches New Line of Helmets'¯ is a good headline; 'Atlanta Motorbike Store Has Another Good Year'¯ is not. Your release should announce something specific and out of the ordinary. Always include a quote. Store owner Mike Smith, '44
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