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Article:
How To Get More Business During The Winter Months by: John M Satterfield C.Ht Business seems to drop, slow or even stop during the winter months. As tourist traffic slows or stops during the winter months so does the incomes of many local business owners. The first step in overcoming this problem begins in your brain (don't they all?) To begin with, don't see these slow months as a dead time. See them for what they are , a time to build customer relationships and prepare for the busy season to come. There are a few things that you might try to cushion the slow season. Below you'll find a list of strategies that just might work for your business. 1. Hold a class or Informational seminar-- Invite all your customers to come in for an educational session. Make sure that you have some nice deals for them on related items so that they can spend some money with you. It may well be worth considering doing the class for free. (gasp!) Some of the types of things that come to mind are Fishing, crafts, investments, flower arranging, interior decorating, travel tips, Information about certain surgerys, back pain relief, parenting, writing workshops and on and on'' 2. Work up package deals that will be available during the 'on' season but sell them now=get money now. Remember that money now is always worth more than money later! Here's a great idea for a resort. Pay us $250 now and we'll give you a two night stay and a boat rental (with 4 hours guided) and a picnic lunch. Just make your reservation any time in the year 2004. I've seen this exact package sell over 20%! If you offered this to 1000 prospects and sold 200 You would gross $'50
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