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Article:
How To Get More Visitors To Your Web Site by: Charlie Cook When you were five or ten years old you may have played the game of hide and seek where the object was to avoid being found. The longer you could stay hidden and the harder it was to be discovered the better. As a business owner or someone responsible for marketing a business you want to do the opposite. Instead of remaining hidden from view, you want to make it as easy as possible for members of your target market to find you again and again. You may have a PhD, worked for big name clients, provide outstanding service or have a new ground breaking product but if people can't find you it is tough to build revenue. What you want is to be found so prospects contact you and you can convert them to client status. What happens when someone is looking for a new product or service? More and more customers and consumers use the internet to search for the goods and services they need, to the point that 'google' has become a verb. They may also use the search engines provided by Yahoo, AOL and MSN. A prospect types in a set of keywords, your name or your company name into a search engine, with Google being used by far the most frequently. Can they find your website? Go to www.Google.com and try the following three tests: 1. If a prospect hasn't heard of your company they won't be searching for your firm by name. Instead they will be searching using keywords that describe the problem they want solved or the type of information they are looking for. If they are looking for ways to motivate employees, that's what they will type in the search box. If they are looking for adventure vacation ideas for Costa Rica, they'll enter that in the search box. My prospects might enter, 'attract more clients
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