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Article:
How To Get Slightly Famous in Print by: Steven Van Yoder Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hours to write. A few months later it was published. Almost immediately, my phone began to ring and my email box filled up with inquires. As a result of 'Be An Expert, Get More Business' I landed two clients, submitted several proposals, and added dozens of names to my mailing list. Later I used the article in my email newsletter, made glossy reprints for my marketing materials, and arranged to reprint the article in other magazines targeted at potential clients. Years later, the benefits continue to roll in as prospects read my article on the Internet, recommend it to associates, and hire my firm because I'm an expert in Slightly Famous marketing strategies. In one instance, a reader became a client even though her company had almost finalized a decision to hire a competitor. 'We came across your article, and it made all the difference,' she said. 'We knew from your article that you could help us.' You might be thinking that success came easily to me because I am a writer. But you don't have to be a professional writer or seasoned journalist to get your name in print. Whether you're a management consultant or a masseuse, you can learn how to pursue print media exposure and succeed. And with more than '10
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