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Article:
How To Use the Multiplier Effect in Web Marketing by: Michael Southon One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet. How does it work? The Multiplier Effect occurs when your marketing technique either: A) replicates itself over and over again, or B) feeds into other marketing techniques A classic example of the first kind of Multiplier Effect is the Free E-Book. Ten people download your Free E-book and offer it from their websites. Those ten people each get downloads and it's now being offered on 100 websites, and so on. The second type of Multiplier Effect occurs when one marketing technique results in benefits from another marketing technique. A good example of this is Link Exchange. Let's say you get links on 100 different websites. When the Search Engines spider those websites, they find your link. Your 'link popularity' then increases and as a result, your ranking in the Search Engines goes up. This kind of Multiplier Effect often results in a 'feedback loop'. Because your website now ranks higher in the Search Engines, more people want to exchange links with you. You now have links on 300 different websites. This in turn gives you an even higher ranking in the Search Engines, and so on. Some marketing techniques have no Multiplier Effect. For example, posting to FFA sites - after only a few hours your ad drops off the FFA site and you have to start again. One of the most powerful Multiplier Effects I know of occurs when you write Ezine Articles. The main purpose in writing Ezine Articles is to get them published in Ezines. And that on its own will bring you a lot of highly targeted traffic. But the benefits don't stop there. When your Articles are posted on other people's websites you get free links (from your Resource Box) back to your website - more traffic. This increases your link popularity and so your ranking in the Search Engines goes up - more traffic. Eventually you'll find your Articles appearing in Free E-Books - even more traffic. As you can see, this kind of Multiplier Effect rapidly builds up its own momentum - after a certain point it's virtually unstoppable. Here are 2 ways you could start using the Multiplier Effect: 1) Launch a Free E-Book Start collecting Ezine Articles on a particular topic. The topic could be 'Search Engine Positioning
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